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For its holiday campaign this year, Dollar Shave Club takes an approach that recalls adam&eveDDB's Harvey Nichols work, rolling out amusing portraits of people who actually wouldn't be too happy to get a gift subscription to the mail-order shaving-products service.
These include: Grandma, various kids, a biker who probably hasn't shaved in decades, a robot, and perhaps most amusingly, a hairless cat.
Dollar Shave Club creative director Alec Brownstein tells us that the ads are running across all social media platforms—but you're likeliest to see them on Facebook.
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