Dollar Shave Club’s Holiday Ads Show the Few People Who Wouldn’t Want a Subscription

'The perfect gift for almost everyone'

Headshot of Tim Nudd

For its holiday campaign this year, Dollar Shave Club takes an approach that recalls adam&eveDDB's Harvey Nichols work, rolling out amusing portraits of people who actually wouldn't be too happy to get a gift subscription to the mail-order shaving-products service.

These include: Grandma, various kids, a biker who probably hasn't shaved in decades, a robot, and perhaps most amusingly, a hairless cat. 

Dollar Shave Club creative director Alec Brownstein tells us that the ads are running across all social media platforms—but you're likeliest to see them on Facebook.

Check out the photos, and GIFs, below.


Client: Dollar Shave Club

Agency: Dollar Shave Club InHouse

Creative Directors: Alec Brownstein and Matt Knapp

Copywriter: Alec Brownstein

Copywriter: Allan Eakin

Art Director: Matt Knapp

Agency Producer Matt Sausmer

Agency Director: Raechelle Hoki

Project Manager: Christine Melloy

Photographer: Jeff Minton

Producer: Christine Kantner

Production Company: DS Reps

@nudd Tim Nudd is a former creative editor of Adweek.