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Dollar Shave Club wants you to know it’s new shave butter product feels so buttery good, it will make you hallucinate.
A 30-second ad opens on a young man shaving in a gym locker room. As he smears the product on his face, he sighs in ecstasy, and trust-falls backwards. The tile floor melts as he strikes it, enveloping him in a buttery dream world, where he slides and slithers around with surprising ease, grace and purpose, on buttery cloud-like dunes of shave butter.