Does Pearl, the First A.I. Ad Awards Juror, Know a Thing About Creativity?

Probably not much, but she is learning

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Advertising award shows have grown so big, with so many categories, that the quality of judging has become an issue. But if you’re annoyed with who’s judging your work now, check out what the Belgian MIXX awards have come up with—the world’s first artificial intelligence ad awards jury president.

She is named Pearl, after Radia Perlman, a prominent female Internet pioneer. And she’s taking her first stabs at trying to understand—and rate—advertising creativity.

Somewhat terrifyingly, it sounds like she is making some strides.



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