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The city of Niagara Falls, N.Y., wanted to get people—particularly millennials—more excited about recycling, so it came up with what it hoped would be a memorable mascot: Totes McGoats, a man in a latex goat mask (available on Amazon) and a blue T-shirt.
His name is a play on a phrase Paul Rudd utters when trying (excruciatingly hard) to make a friend in I Love You, Man. The head was perhaps inspired by the online popularity of Archie McPhee's terrifying horse mask, which—like Totes—has also achieved meme status.
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