Does Chevy Owe a Popular Blog Credit for Its New Ad?

Creative seems inspired by Dear Photograph

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Chevrolet’s latest spot shows photos of old Chevies being held up against modern-day backgrounds. It’s lovely and leverages the brand’s history, but some are alleging the concept is stolen from the popular blog Dear Photograph. That's pretty unfounded, since the site's creator, Taylor Jones, freely admits he didn’t create the idea of taking a photo of a photo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...