Dodge Doing Video Responses to Tweets About Ron Burgundy Ads

Horse replies to Breeders' Cup note

Headshot of Tim Nudd

We've seen only a handful of the 70 videos that Dodge filmed as part of its Ron Burgundy campaign for the Durango. But it appears the campaign will have a real-time response element, too. Check out the video below. It stars a talking horse who replies to a Breeders' Cup tweet from Monday about how Burgundy underestimated the horsepower of a horse when he compared it to that of a Durango in one of the launch spots. Funny stuff. And this is in addition to the batch of spots that Jake Szymanski filmed—making a big campaign even bigger. We'll see how far they take it.

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@nudd Tim Nudd is a former creative editor of Adweek.