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For its gold awards, Cannes honored a campaign that is eradicating child marriage expectations in Malawi, a digital birth certificate registration initiative in Pakistan and a plea to the Mexican government that brought a murdered investigative journalist back to life.
The festival recognized global sustainability campaigns, which are tackling issues from hunger to education quality, with a total of 20 awards. For Grand Prix, the festival is recognizing the digital solution reminding brands that to cut carbon emissions in half by 2030, they have to collaborate.
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