Do we need ads on boarding passes, too?

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The airport is becoming nothing less than one giant stinking commercial experience. With ads already jumping onto baggage carousels, Delta has now begun selling ad space on boarding passes printed online. Continental, United, Northwest and US Airways will soon follow. Las Vegas is one of the initial advertisers, touting its Cirque du Soleil and David Copperfield shows. (The legal bordellos apparently won’t be joining the mile-high club any time soon.) Given all the cutbacks on meals, snacks and in-flight movies, I wonder if McDonald’s, Frito-Lay and movie-studio messages might not provoke some passenger complaints.



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