Do not attempt. I said, Do not attempt!!

This loopy spot for Murine’s Earigate product is proudly tagged, “Helps prevent ear wax build-up.” Talk about a straightforward value proposition. Supers warn us not to use a plunger to unclog our ears. I’ll try to remember that. Earigate even features an ingenious reverse-spray nozel, to prevent brain flooding or some such. Duval Guillaume creative director Tom Van Daele proclaims in the press release: “Ultimately, we see its place on family bathroom sinks everywhere, right there next to the soap, the razor, the toothpaste.” A bold vision for a better world, Tom. Though my sink would also include the Philips RoboSkin moisturizing shaving system, naturally.

—Posted by David Gianatasio

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