'Do It for Denmark' Ad Urges Danes to Have More Sex While on Vacation

Travel agency makes war on low birth rate

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

A Danish travel agency wants the country's people to do the patriotic thing by getting out of town and getting busy.

A wry new campaign from Spies puts an unusually clever twist on using sex to sell, highlighting the country's fast-declining birth rate and packing in fun statistics and scientific claims to support what seems like an obvious fact—that people are more likely to copulate while on vacation.

It's opportunistic in the best possible way—rewarding for viewers, with at least the illusion of being genuinely concerned.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in