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When Dunkin’ and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer, it set off a bit of a catfight. The chain quickly sold out of the plush replicas of donut holes and coffee cups, which then started popping up on resale sites like eBay for hundreds of dollars.
For a redo of the charitable program this month, the partners are better prepared for a potential onslaught, upping the numbers and adding an ecommerce option.
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