This Distressing PSA Captures the Horrors of Bullying in the Facebook Era

Meet Betty B., the ultimate frenemy

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"Betty B. goes to my school. This is my school."

In "Betty B.," a PSA written, directed, shot and edited by Matt Bieler, represented by Los Angeles-based Reset Content, a crisp young voice recounts her relationship with a girl from school. As she describes how Betty B. courted her trust, from saying hello to teaching her how to put lipstick on, we see flashes of the places and objects around which their friendship bloomed. 

"I like having a friend," our protagonist muses, as she adds Betty B.

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