Disney's Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time

Disney has long phoned in sequels, but the stakes are too high this time

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors.

If you don’t believe me, I would like to enter the following into evidence: Cinderella 2, Tangled 2, Mulan 2, Pocahontas 2, The Lion King 2 and (dare I speak its name?) Aladdin: The Return of Jafar.

But when Disney acquired Pixar in 2006, it brought on an animation team that knows its way around a sequel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in