Disney Puts Consumers On Stage in New 360 Video Ad for Aladdin on Broadway

Can't make it to the Great White Way? A new 360 ad is bringing the Broadway action to you

A new campaign for Disney's Aladdin on Broadway takes consumers to the edge of the stage Deen Van Meer

Disney is putting a virtual reality twist on their advertising.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.