General

Disabled Former Cyclist Shows Off Apple's New Voice Control in Uplifting NBA Finals Ad

The campaign plugs the expanded accessibility options unveiled at last week's WWDC

In the ad, accessibility advocate Ian Mackay uses Apple Voice Control to meet up with a friend.Apple
Headshot of Patrick Kulp
By Patrick Kulp

June 10, 2019

Apple brought its newly expanded voice command options before a mass audience tonight in a 60-second ad that aired during Game 5 of the NBA finals.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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