DirecTV Introduces Advertising's Weirdest-Looking Baby Yet

Everyone sees what they want to see in this kid

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Who does that adorable, pudgy little baby look like? Maybe it's his father. Maybe his grandpa. Maybe the milkman. Probably he's an awkward mashup of one relation's beady eyes, another's bushy eyebrows, another's douche-y 'stache, another's pouty lips, another's receding hairline, etc. He's a cute bundle of weird. Them's the breaks when you roll the genetic dice. Them's also a new ad for DirecTV from Y&R Buenos Aires, because that baby's features are diverse—just like the satellite service's range of channels.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in