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Tony Benna, a director at Mekanism, had some interesting ideas for a recent pitch to a client—and roped in some Mekanism co-workers to be the actors in his pitch video.
He tells AdFreak:
"The idea behind this specific pitch was to play off the idea of the incredibly stupid stuff people do when they are bored. Anyone that has ever played with a clothespin or binder clip inevitably tries to put it on their nose, or lip, or ear or whatever … So the thought was to show a montage of people doing incredibly stupid things by themselves.
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