Diners lose their heads in ads for Bertucci’s

So, why exactly are the subjects in Connelly Partners' new work for Bertucci's shown from the neck down, as if the actors were on 60 Minutes and speaking from a witness protection program? Were the performers really ugly or having bad hair days? Did the production company use a first-time editor? Somebody goofed at the lab? I wanted to tear my own head off after sitting through what felt like 50 courses of their sub-sitcom "dining in/dining out" patter. Maybe the couple realized the script was hopeless and they were too ashamed to show their faces. Kidding, of course. It's sure to win at Cannes. As I've noted before, removing the actors' heads would improve most campaigns, after all.

—Posted by David Gianatasio