It’s January, and the Web, along with all other media, is awash in diet ads. But two online campaigns in particular caught our eye: the one from Oprah’s good pal Dr. Phil promising to “End Your Weight Loss Struggle,” and another from Bob Greene, Oprah’s personal trainer, who often touts himself as her personal trainer in much larger type than he presents his own, rather dull name.
For Oprah fans who’d like to lose a few pounds, the Dr. Phil vs. Bob Greene weight-loss battle presents quite the conundrum. But we know who we’d pick, given how buff Oprah is looking these days. Greene is often pictured in ads jogging confidently next to her, while we doubt Dr. Phil has ever asked O to drop and give him 100 pushups. We’re backing Greene.
—Posted by Catharine P. Taylor