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One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale Call." We see a duck hunter pull out his trusty turbo-powered call, which sounds like a Nascar engine and summons Dale Earnhardt Jr., regardless of location or time of day.
I can't think of too many scenarios where that would be useful, which might be why it's a bat signal solely reserved for duck hunters.
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