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Doing the Dew is never without consequences, but who knew Diet Mountain Dew could cause ill-advised tattoos? In this spot by BBDO, two co-workers show off the tattoos that the surprising taste of Diet Dew somehow forced them to get. The first guy shows some restraint, with an eagle on his bicep, but the other guy has tattooed an eagle across his entire chest, its talons reaching suggestively toward his nipples, as if it's about to give him the most patriotic purple nurple ever.
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