Fashion & Apparel

Diesel Creates Specially Treated Denim That Can Block Covid-19 Virus

The brand claims Polygiene treatment kills 99% of virus

models wearing denim jeans
Diesel's new denim is treated with a chemical that kills viruses.Diesel
By Patrick Kulp

July 17, 2020

Diesel is rolling out a new line of denim it claims can block Covid-19 and other viruses.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}