Diesel Came Up With a Bonkers Idea to Get Rid of Ugly Christmas Sweaters

Even sheep hate them


For the record, we’re into ugly Christmas sweaters, in part because this is the only time of year we can wear all the wool that people keep gifting us. (The moths can’t eat all of them!)

But maybe we’re getting old, because Diesel hates them. For its global winter holidays campaign, it’s launched a massive effort in which it actually uses sheep—the source of half our winter wardrobe!—to fight what it’s decided has become a boring trend.

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