Didier Drogba and YouTuber Fun for Louis Star in KitKat's New Global Ads About Sustainability

Nestlé visits cocoa farmers in the Ivory Coast


Nestlé is touting KitKat's commitment to sustainable cocoa farming with a new series of ads set in the Ivory Coast (or Côte d'Ivoire)—starring Didier Drogba.

The international soccer celebrity, who formerly captained the country's team, appears in the centerpiece video, one of four lengthy clips. The Ivory Coast is the world's biggest producer of cocoa beans.

YouTube travel personality Louis Cole hosts the series, which examines different facets of the confectioner's efforts to improve the lives of farmers who produce the key ingredient in chocolate.

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