Twitter's First Commercial: Did It Have to Be So #Crappy?

Shaky spot doesn't do it justice

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Twitter has been taking hits on just about all fronts for its first real commercial, which shows one of its software engineers, Danny Hertz, sitting in a New York lunchroom when he gets a tweet about last week's earthquake—just before the room starts shaking and he gets pelted (harmlessly) by debris falling from all directions. He appears blissfully unconcerned as he continues reading the Shit My Dad Says book and prominently holding a Twitter mug.

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