Did This Pigeon Poop on Your Car? Take 5 Helps Identify the Crappy Culprit

The fast-growing retailer plans to give away 60,000 car washes in its most significant marketing to date

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There are 8 million pigeons in America, by some estimates, so identifying the one that left those disgusting droppings on your car would be all but impossible—until now.

A marketing stunt from a nascent car wash chain called Take 5 named an “official pigeon,” outfitted it with a GPS device and let nature run its course. 

After digital tracking and on-the-ground legwork, captured in a cheeky documentary-style video, the brand turned the critter’s nasty trail of guano-covered vehicles into free car washes for thousands of drivers.

From independent agency Erich



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