Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?

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Good lord, Beats by Dre is getting great at sports commercials.

We wrote at length last month about how the music company and ad agency R/GA have teamed up to make some of the year's best sports ads—with Kevin Garnett, Colin Kaepernick, Richard Sherman and Cesc Fabregas. But nothing could prepare us for this five-minute World Cup extravaganza. It's about pregame rituals, yes, but Beats is proving to be surprisingly adept at all aspects of the sports ad game—which at times like these is supposed to be the purview of Nike and Adidas.



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