Did the Beatles mean ‘Hello, Goodbuy’?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

I know, I know. I should be over Beatles tunes being used in commercials. But if I were, I wouldn’t be posting right now about the use of “Hello Goodbye” in this new ad for Target. Actually, for the most part, it’s one of the more engaging uses of a famous pop song I’ve seen in an ad lately, except for this: They had to take the ultimate commercial step and repeatedly flash the word “Goodbuy” on the screen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in