Diageo Partners With Creatives to Serve a More Sustainable Future in Fashion at NYFW

Multi-hyphenate creatives have become integral to the brand’s Society 2030 initiative 

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Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer’s perspective, the choice signaled what’s been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives. Spirit brand Diageo further validated that notion during New York Fashion Week 2023 by partnering with three of them as they look to champion inclusion and sustainable practices.

Diageo connected with three creatives whose work extends far beyond the typical fashion life cycle, with a sprawling showcase supporting the brand’s Society 2030 Plan.



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