D&I TBD: Nina Kossoff on What LGBTQ People Want—and Don’t Want—From Advertising

The strategist talks about working on Mastercard's True Name campaign, default diversity roles and more

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D&I TBD is a biweekly audio magazine about all things diversity and inclusion. Dianna McDougall
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On Episode 3 of D&I TBD, Adweek is joined by strategist Nina Kossoff. Currently on furlough from Matter due to the Covid-19 pandemic, Kossoff has sat on brand planning and strategy teams at Imprint Projects, McCann, Ogilvy & Mather and Barbarian Group.

It’s not every day that two nonbinary queer people co-host a podcast about advertising. So in between discussing Kossoff’s work on Mastercard’s groundbreaking True Name campaign and nonbinary health and fitness platform Thems Health, Kossoff and host Mary Emily O’Hara joke about astrology and the moral quandaries of working corporate jobs amid the queer community’s anti-capitalist ethos.

Nicolette Mason

Kossoff also touches on a sticky subject: When you’re a minority in the workplace, it’s easy to be seen as a D&I advocate by default—even when it’s not necessarily the work you set out to do.

“For better or worse,” they said, “because I’m a nonbinary person, a queer person, a non-white person … diversity and inclusion has become kind of a de facto role throughout my career.”

Subscribe to D&I TBD on Apple Podcasts and Spotify. To learn more about the show, please contact maryemily.ohara@adweek.com.


@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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