Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Devo is suing McDonald’s over New Wave Nigel, an American Idol-branded Happy Meal toy who wears Devo’s signature stupid-looking hat. (Here’s an awesome outdoorsy pic of Nigel.) The hat, which is apparently called an “energy dome,” was designed, copyrighted and trademarked by Devo bassist Gerald Casale. According to Casale, “They didn’t ask us anything. Plus, we don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended.” Further complicating the matter, New Wave Nigel also sports an orange jumpsuit, safety glasses and plays a hilarious “Devo-esque” song.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in