Detroit Free Press wraps itself in flag … sort of

Flag1In the latest example of placement being as important as content, the Detroit Free Press and Marshall Field’s have caused a bit of a stink with a wraparound ad that had some readers thinking a special Memorial Day’s tribute was inside. Instead, they found the stars against a blue background that dominated news-box windows were part of an ad for department store chain Marshall Field’s. That prompted at least one subscriber to threaten cancellation. The dust-up led to some curiosity on my part about Field’s Web site as we head into Memorial Day. No sign of the flag there, in fact I found a decidedly more foreign and exotic sales pitch: highlighted are the new Signoria di Firenze line of sheets and bedding, and the Le Mystére line of bras.

—Posted by Trevor Jensen