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Can you build a complete brand identity for a company before you even know what kinds of products it will sell? Ben Pieratt, a designer and co-founder of Svpply, is trying just that with Hessian, a fully designed brand he created from scratch, and which he is now selling for $18,000. All the buyer has to provide is the product.
Your $18,000 gets you the following:
• Name
• URL
• Twitter account
• Tumblr account
• 20+ logo and other designs
• 10+ T-shirt designs
• 8 repeating patterns
• 1 website theme
• 1 app user interface theme
• 5 app icons
• Brand book w/guiding principles
• 30 hours custom design time (for transitioning the brand to buyer's needs)
"Hessian is an invader, an ode, a brand in waiting, a pitch to the market," Pieratt writes.
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