'Deserve to Die' Campaign Puts Lung Cancer in Spotlight

Wisconsin agency knew work would be polarizing

A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset. Wisconsin agency Laughlin Constable and the Lung Cancer Alliance learned that this week when they launched teaser ads with messages like "Hipsters Deserve to Die" and "Cat Lovers Deserve to Die."

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