Denver Water Finds Clever New Ways to Make You Feel Wasteful


Damn you, Sukle Advertising & Design! Once again, the agency is out to dry up all the summer fun with the latest installment of its "Use only what you need" conservation campaign for Denver Water. The new work contrasts how much H2O folks use on their lawns with the amount their lawns actually need. In eye-catching orange street installations popping up around town, outsized fire hydrants, city benches and newspaper boxes represent the former, while normal-size versions stand in for the latter.

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