Denver ads offer a portrait of homelessness

Cultivator's billboards for the Denver Rescue Mission perform a difficult feat. Without resorting to crass sentimentality, they put a face (143 faces, actually) on homelessness, and cleverly illustrate that the problem won’t go away until these people have places to live. The faces of actual Denver-area homeless people initially form the word “Homeless” on the billboards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in