Demented Shampoo Ad From Japan Has Everyone Screaming, Including Viewers

Wash the insanity right out of your hair

Headshot of Alfred Maskeroni

When you think about all the people you need to appease in life, it can get pretty hairy. Your parents, your friends, your significant other, your boss, your co-workers—it's rough.

Well, here's a commercial that sympathizes, and presents a unique solution.

The downright hare-brained spot comes to us from Japanese shampoo brand Mesocare and agency Dentsu. It plays out like Rodgers and Hammerstein's insane night terror, and will freak you out, too. So, without further hairdo, watch people scream at each other while dangling from hair follicles.

Via Ads of the World.

And here's the extended cut (no subtitles), which is worth it for the ending alone:


Client: Mesocare

Agency: Dentsu, Tokyo

Creative Director: Yosuke Hiraishi

Copywriter: Yuto Ogawa

Director: Wataru Sato

Photographer: Onomichi

Producers: Sumina Sugita, Tomomitsu Nakano, Yuki Awatsu, Naomi Yamamoto

@maskeroni Alfred Maskeroni is director of video for Adweek.