‘Delightful woman’ places ad for new kidney

The Internet may have mostly killed off the newspaper’s classifieds section, but newspapers are fighting back by allowing you to place ads soliciting internal organs. That’s what’s happening in Louisville, Ky., anyway, where Margot Kirchner placed an ad for her best friend, who needs a transplant, in the Southeast Outlook. The ad describes Margot’s friend as a “delightful woman in mid-40s, in need of kidney, blood type O Positive,” but cautions that “for personal and professional reasons the recipient would prefer to stay anonymous until an organ has been matched.” Good thinking. You just know some weirdo has an organ donation joke locked and loaded for a situation like this.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.