Defeat mortality with hip, sad commercials

When you start a non-profit charity called the Fuck Death Foundation, you’d better have an unusal ad campaign to match. And these guys do, delivering their melancholy commercial message with scrubby animation and a computer voiceover. According to its mission statement, Toronto-based Fuck Death is “dedicated to the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide.” Among the afflictions they are fighting: cancer, AIDS and “oldness.” See an interview with the founders here.

—Posted by Tim Nudd