Deer Get Loaded, Party All Night in Australian Beer Ad

It's not really a 'migration,' though

Tooheys Extra Dry's "Nocturnal Migration" spot (from ad agency BMF in Sydney, Australia) is confusing, because these deer aren't really migrating. What they're doing is more like tourism, since they're not leaving their country of origin or responding to environmental changes. Or maybe they are, because I don't know where they found an outdoor rave that's still playing "Breathe." Also, why aren't they wearing Pumas? Anyway, the ideas they're conflating here don't really work, so "migration" is a poor word choice. Plus, it's a bad idea to encourage deer to drink. They have a hard enough time crossing roads when they're sober.