‘Dear Kitten’ From Friskies Proves Cats Still Rule the Internet

Fluffy brand messaging with BuzzFeed's help

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who works for BuzzFeed and is also a YouTube celebrity in his own right with his True Facts series, in which he tells you "true facts" about animals that are clearly not true.

It's easy to see how this Friskies video is an extension of the humor in his existing series, but this time Ze Frank is voicing a cat who is writing a letter to a younger kitten who has moved in with him. "Dear Kitten," the elder cat intones, "since I have hissed at you the customary 437 times, it is now my duty as the head of the household to—begrudgingly—welcome you." At which point he offers the kitten lots of great advice about hiding from Va-coomb, sleeping in the underwear drawer, and of course eating delicious wet cat food from Friskies.

With #DearKitten becoming a popular tag on Twitter without Friskies even trying to seed it, it's clear that cat content is still king of the Internet.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.