Dear Kate Wants to Hear About Your First Time, but It's Not What You Think

In its newest video, women tell stories about their first time (getting their period, not having sex, but that's the Oh Henry! reveal behind the first 30 seconds). The three-minute spot, directed by Mary Harron of Process, includes stories of horror ("Oh shit, this is where I'm going to die") and confusion ("For two days, I just kept throwing out my underwear"), and the copy invites viewers to upload their own "my first period" stories.

"Our goal with the film is to reframe the moment of getting your period so it's just as talked about and has just as much cachet as the time you first had sex, if not more," says Julie Sygiel, Dear Kate's founder.