Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
UPDATE: Looks like this campaign has gotten the agency fired.
So, Doc Martens wants us to live forever, eh? They sure want us to think their boots do, which is probably why these ads from Saatchi London use dead punk and alt-rock musicians exclusively. The choices seem a little random. Sid Vicious, Kurt Cobain, Joe Strummer and Joey Ramone were picked more for credibility and accessibility than anything else; Joey wore Converse sneakers through most of his Ramones tenure, and Sid couldn’t find his feet with both hands and a map, let alone sustain any footwear brand loyalties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in