'Dead Island' zombie ad is completely killer

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The creators of Dead Island are trying for a moving, story-driven zombie-killing experience, something that’s fairly foreign to the zombie-gaming genre and clearly inspired by the success of AMC’s The Walking Dead. As I’ve mentioned before, games now need two trailers, a gameplay trailer and a story trailer—and this is the story reveal. Even through this bucks the recent trend of using live action for the announcement trailer, it’s one of the best I’ve seen since Halo 3: ODST.

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