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Scaring the crap out of people in their everyday lives is horror-movie marketing 101. There are countless examples—my favorite probably being the old Ring Two stunt that sent people a link to the trailer and then called their cell phone with a petrifying message right afterward. This new video from Thinkmodo for The Last Exorcism Part II is pretty solid, too. They rigged up a mirror at a beauty salon to show fleeting glimpses of a dead girl—clearly unnerving the unsuspecting patrons.
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