Dead Bees Try to Help the Remaining Live Ones in British Ads


Imagine, if you would, a world without bees. Nobody gets stung. Pretty sweet, huh? Like honey, I'd say. Alas, there's a cutesy campaign in the U.K. from ad agency LIDA (using illustrations by Magnus Muhr) designed to generate support for the buzzy bastards, which have become endangered in recent years. The bees in this pro-bono effort are admittedly adorable. Well, OK, they're dead bees affixed to cartoon images and then photographed for print and video ads.

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