DDB Just Figured Out How to Boost Milk's Popularity: Give It a Special Glass

Doesn't it look so nice?

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How do you improve a glass of milk? 

By improving the glass of milk. (Ba dum—tss!) 

With help from DDB Canada, the Dairy Farmers of Canada introduce The Milk Glass™. Because you don't want to drink milk from just any old thing, and certainly not a clumsy mug that's as adapted to coffee as it is to dairy. 

This is a glass with purpose. The pared-down video below explains, "Ultimately you had to look at it, and say to yourself, 'I want to drink milk out of that thing.'

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