DDB Just Figured Out How to Boost Milk's Popularity: Give It a Special Glass

Doesn't it look so nice?

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

How do you improve a glass of milk? 

By improving the glass of milk. (Ba dum—tss!) 

With help from DDB Canada, the Dairy Farmers of Canada introduce The Milk Glass™. Because you don't want to drink milk from just any old thing, and certainly not a clumsy mug that's as adapted to coffee as it is to dairy. 

This is a glass with purpose. The pared-down video below explains, "Ultimately you had to look at it, and say to yourself, 'I want to drink milk out of that thing.'



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in