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DDB Canada takes a page from Jimmy Kimmel's playbook in this amusing video, in which employees read mean tweets about their work.
The staffers seem both entertained and mildly horrified as they rattle off insult after insult aimed at eight of the agency's recent campaigns.
It's actually a fun way to showcase the work in an ego-puncturing way, and it surely went over well at Strategy's Agency of the Year event, where self-lacerating videos are all the rage.
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