David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN’s New Ad

'Papi gonna be rich'

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Ortiz, who's already founded Big Papi's Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.

 

Like a lot of athletes, Ortiz isn't a natural actor, but he has pretty good comedic timing, and "Papi gonna be rich" is exactly the kind of dumb thing I would quote endlessly in middle and high school. That, and 72andSunny's awareness of the Internet's masochistic fascination with puns, is what really makes this spot a winner.

CREDITS

Agency: 72andSunny

Chief Creative Officer/Founding Partner: Glenn Cole

Executive Creative Director/Partner: Jason Norcross

Creative Director: Jed Cohen

Sr. Designer: Dave Estrada

Sr. Writer: Nick Ciffone

Jr. Writer: Carlyle Garrick

Jr. Designer: David Jung

Group Brand Director: James Stephens

Brand Director: Jessica Francis

Brand Manager: Rochelle Farnum

Brand Coordinator: Hector Romero

Director of Film Production: Sam Baerwald

Sr. Film Producer: Eric Rasco

Group Strategy Director: Matt Johnson

Strategy Director: Heather Lewis

Business Affairs Director: Christina Rust Jr.

Business Affairs Manager: Noah Winter