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David Lynch recently caused a stir with a coffee commercial. Now, he's moving on to stronger stuff, Dom Pérignon, by designed some special, limited-edition labels for the champagne. Lynch spent two days in a darkroom in California photographing the original Dom Pérignon and Dom Pérignon Rosé bottles with all sorts of funky lighting around them—then designed the labels off those photos. Thus, they have a ghostly luminescence to them—classy but with the undercurrent of unease for which the director is famous.
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